Skill density over headcount. Accountability over ceremony. Outcomes over optics.

Our story

Empower BI began in 2012 as a highly specialized analytics practice in Bucharest, built around senior practitioners who had already seen large-scale enterprise systems fail — and understood why. From the beginning: deep technical ownership, business-first thinking, small elite delivery teams.

As client needs expanded, we evolved into a broader technology modernization partner — core data platforms, enterprise analytics, AI readiness and adoption, high-precision augmentation, and full squad delivery. Today we operate across Europe and North America, serving enterprises including Metro AG, Lagardère Travel Retail, and a Fortune 500 US company in Financial Services and Insurance — three billion-dollar-plus organizations — while deliberately building toward a long-term US presence.

A recurring theme in our history: being brought into complex or underperforming programs where delivery had already been attempted by large consulting organizations or offshore-heavy teams. Programs stalled despite large team sizes. Stakeholders had lost confidence. Ownership was fragmented across layers and vendors. We consistently delivered better outcomes with significantly smaller teams — not through tooling or methodology, but through skill density and accountability.

We do not compete on volume. We compete on precision, expertise, and ownership.

Leadership

Iulian Lixandru

Iulian Lixandru

CO-FOUNDER & CEO

A senior technology, analytics, and AI leader with over a decade of hands-on experience, Iulian has personally led 50+ global initiatives — data platform redesigns, enterprise analytics transformations, large-scale migrations, and AI-ready architectures. He is known for stepping into high-risk, underperforming programs, stabilizing delivery, and rebuilding trust between technology teams and business stakeholders.

Culture

AI-first learning. Business-first thinking. Sniper-style delivery — small teams, high ownership, real accountability.

A tool without a skilled operator is just expensive metal. A skilled operator with the right tool is a force multiplier.

That's why we invested in becoming one of the most concentrated benches of verified Claude expertise in Europe — 10 CCA-F certified architects — and then proved it in production before we ever put it on a website.

Where we work

Western Europe

our established home market: active multi-country delivery through Metro AG, Lagardère Travel Retail, and ongoing enterprise engagements.

United States

delivering for Fortune 500 US enterprise clients since 2020, and establishing a dedicated US presence in Florida or Texas as our market beachhead. Romanian delivery economics with US-based engagement and senior leadership presence in-market: US-level talent and accountability at roughly half the US cost.

The Gulf region

Saudi Arabia and the United Arab Emirates are strategic expansion targets aligned with the Vision 2030 transformation programs underway across both markets, where enterprise data foundations and production AI delivery are central priorities.

THE AMBITION

The platforms we've built already serve more than 10,000 users across four continents. By 2029, Empower BI will be a recognized AI consulting partner across three core markets — Western Europe, the United States, and the Gulf region. Our goal is not to be the biggest consulting firm in our markets. It is to be the most trusted partner for organizations that have decided to take AI seriously and need a team that can build it on solid foundations, in production, with full ownership of the outcome.